In our previous blog, “What Ever Happened to Moguls?”, we discussed the unfortunate and rather perplexing demise of moguls as they pertain to the modern ski scene. Could this issue be a symptom of a larger problem? That being the growing disconnect between industry media/marketing and reality.
I’d bet most outsiders these days probably associate our sport with what they see on the X Games more than anything else. There seems to be this relentless push to market our sport as “extreme”, when 99.9% of all skiers are anything but extreme. This disconnect is notably evident in the lack of attention to things like every-day moguls and the converse over-attention to big air and deep powder.